Last year at the 2010 LA Auto Show, Mazda gave North America a glimpse at its SHINARI pure design concept vehicle. Under the direction of Ikuo Maeda, the company’s new global design director, the mazda shinari concept is the first vehicle to feature Mazda’s new global design language, KODO, or “Soul of Motion.” SHINARI takes lessons learned from the successful NAGARE (“flow”) series of concepts, and takes Mazda’s design to an exciting new level.
Mazda Shinari concept is a four-door, four-seater, sports coupe that perfectly expresses Mazda’s new design in its idealised form. Mazda Shinari showcases several new design elements that will carry forward into production, and represents the first initiative by Mazda Design to express ‘KODO – Soul of Motion’.
The Japanese word “shinari” references the powerful yet supple appearance of great resilient force when objects of high tensile strength, such as steel or bamboo, are twisted or bent. It also refers to the appearance of a person or animal as it flexes and transforms its body to generate high-speed movement.